INDUSTRY
CONTRIBUTIONS
Welcome to Katherine Lindfors' professional portfolio! Take your time exploring the diverse range of Communications assets in the interactive gallery below, or dive into her digital resume to gain insights into her work history.
Discover more about her Research & Academic Studies here.
Barton College
Communications Strategist for Social and Digital Media
2023 - Current
As the Communications Strategist for Social and Digital Media at Barton College in Wilson, NC, Lindfors oversees brand integrity across platforms, engages stakeholders, coordinates with divisions, and implements effective strategies based on competitor research and industry trends in higher education.
Berkeley County School District
High School English Teacher
High School Journalism Teacher
2022 - 2023
At Goose Creek High School in Berkeley County, SC, Lindfors delved into the roots of Global and American storytelling, focusing on history, psychology, and media transformation. This experience provided valuable insights into the high school market, including psychographic, technographic, and demographic findings, while also enhancing discipline-specific knowledge from an educator's perspective.
KJ's Sparkle & Shine
Social Media Strategist
2013 - 2022
Based in Summerville, SC, KJ's Sparkle & Shine has been catering to the low country market for more than two decades. While working there, Lindfors gained firsthand experience in establishing an online brand from scratch, alongside valuable insights into the service industry and post-COVID market transformations in that region.
Front Row Cosmetics
Public Relations Intern
2019 - 2020
During her internship at Front Row Cosmetics in 2019, Lindfors acquired valuable insights into the global cosmetics market, focusing on influencer relations, target audience research, competitor analysis, rebranding, and digital/social media strategies. The internship was located in Raleigh, NC.
Knowledges & Skills
1. Storytelling
With over a decade of storytelling experience, starting from age 12, Lindfors has crafted narratives for personal and professional endeavors, including a series of poetry books, ongoing fiction projects, and news writing. She specializes in storytelling for brands, organizations, educational lessons, news, and various other diverse contexts, showcasing a versatile skill set in communication and creative expression.
2. Media Writing
Lindfors embarked on her media writing journey in 2012 as a high school student. Her expertise flourished during her time at Barton College as an undergraduate. She contributed to renowned digital magazines like The Odyssey and Her Campus. In 2020, Lindfors was appointed Editor of Barton College's "The Collegiate" following her studies in PR writing and media writing. Lindfors continues to publish articles as a hobbyist lifestyle blogger, showcasing her ongoing passion for writing and storytelling.
3. Graphic Design
Lindfors' passion for art and design fuels her proficiency as an adept graphic designer. Her expertise spans across various software including Adobe Express, Adobe Photoshop, Adobe Premiere Pro, Canva, and Procreate. She specializes in creating engaging social media content, focusing particularly on branding elements to ensure consistency and a strong visual identity. Lindfors combines her artistic flair with technical skills to produce visually stunning and impactful designs across digital platforms.
4. Market Research
Lindfors is passionate about market research, with a focus on understanding the mindsets and perspectives of target audiences. She excels in technographics, psychographics, demographics, geographics, and identifying challenges and pain points of stakeholders. Lindfors also has a particular affinity for competitor research, using insights to inform strategic decision-making and innovative solutions. Her dedication to thorough analysis and understanding of consumer behavior drives her ability to create targeted and effective strategies across various industries.